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avatar for Clare Hefferren

Clare Hefferren

Callosum
Founder/CEO
Vail, Colorado
Nature fuels and feeds me. It keeps me grounded. On a daily basis, I’m feeling alive, risking, challenged, and growing. The endless opportunities to raise the bar with outdoor endeavors translate well to business. Equally comfortable in the backcountry and boardroom, I understand the brand life cycle. Let's get curious and adventurous!


Clare is Founder/CEO of Callosum, a purpose-driven branding agency for the outdoor industry. She's a sophisticated tomboy and passionate people’s champion. Callosum is an outdoor industry branding agency that guides early and growth stage purpose-driven brands to $10M, through a Signature Growth Road Map to grow awareness, build community, and create content that converts in 3 steps to close the gap between the impact you want to make and the revenue you generate. Committed to doing business for good with the quadruple bottom line - people, planet, profit and purpose. Clare is based in Vail, CO, and works with clients nationwide. 

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