avatar for Clare Hefferren

Clare Hefferren

Vail, Colorado
Nature fuels and feeds me. It keeps me grounded. On a daily basis, I’m feeling alive, risking, challenged, and growing. The endless opportunities to raise the bar with outdoor endeavors translate well to business. As a senior brand builder who is equally comfortable in the backcountry and boardroom, I understand the brand life cycle in the outdoor and mountain lifestyle industries. Let's get curious and adventurous!

Clare is Founder/CEO of Callosum, a purpose-driven branding agency for the outdoor industry. She's a sophisticated tomboy and passionate people’s champion whose focus audience is growth-stage (and aspiring founders/startup) outdoors brands and nonprofits who have a staff of 3-25 (500K-10M) who are looking to build awareness and revenue with the principles of purpose. The strategic firm guides purpose-driven outdoor brands through critical strategic thinking, visual elements, disruptive story creation, and brand marketing resulting in measurable cultivated relationships. Committed to doing business for good with the quadruple bottom line - people, planet, profit and purpose, the Comprehensive Brand Build and Brand Boost are signature services for startup-stage brands aspiring for growth. Clare is based in Vail, CO, and works with clients nationwide. 

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