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Thursday, July 16 • 5:00pm - 6:00pm
A Maker’s Branding Mindset for Outdoor Rec

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An overarching interactive discussion on the 5 Ws of branding in the Outdoor Recreation Industry. Discover launch concepts, conflicting opinions on legal protection, and differentiating your brand. Weigh in our domestic versus global; triple bottom line versus purpose-driven. Panel will include a founder, product developer, product lawyer (patents etc), and brand strategist. Designed for the inventor, product developer and visionary seeking a birdseye view of the elusive definition of branding.

Format: Panel of four and moderator

All sessions at West Slope Startup Week 2020 will be recorded. By joining the session, you agree to be part of the recording.


avatar for Jeremy Jensen

Jeremy Jensen

Founder, Outwild
Jeremy Jensen is an entrepreneur, speaker, and mountain sports athlete - passionate about helping people lead authentic and intentional lives, rich with experiences that make them feel alive! His interests lie at the intersection of flow science, lifestyle design, and action/adve... Read More →

avatar for Forrest Merithew

Forrest Merithew

Owner and Attorney, Merithew Law
General counsel and other executive and operations counsel and input for passion and social impact based endeavors and entrepreneurs, including, but not limited to, the outdoor recreation, sport and lifestyle industries.I provide comprehensive cost-effective general counsel services... Read More →
avatar for Dave Bombard

Dave Bombard

Chief Executive Wizard, Bishop
Born and raised outside Worcester, MA, I headed out to ski bum in Colorado and fell in love with the mountains after graduate school for Mechanical Engineering. A 10 yr stint in San Francisco designing medical devices was a fantastic way to learn the practice of product design.Lets... Read More →
avatar for Clare Hefferren

Clare Hefferren

Founder/CEO, Callosum
Nature fuels and feeds me. It keeps me grounded. On a daily basis, I’m feeling alive, risking, challenged, and growing. The endless opportunities to raise the bar with outdoor endeavors translate well to business. Equally comfortable in the backcountry and boardroom, I understand... Read More →
avatar for Allen Lim

Allen Lim

Founder, Skratch Labs
Most people want to talk to me about athletic performance and nutrition. Mainly because I earned a PhD from the Applied Exercise Science Lab at the University of Colorado at Boulder and then worked for almost a decade as a sport scientist and coach on the Pro Cycling Tour. I primarily... Read More →

Thursday July 16, 2020 5:00pm - 6:00pm MDT