An overarching interactive discussion on the 5 Ws of branding in the Outdoor Recreation Industry. Discover launch concepts, conflicting opinions on legal protection, and differentiating your brand. Weigh in our domestic versus global; triple bottom line versus purpose-driven. Panel will include a founder, product developer, product lawyer (patents etc), and brand strategist. Designed for the inventor, product developer and visionary seeking a birdseye view of the elusive definition of branding.
Format: Panel of four and moderator
All sessions at West Slope Startup Week 2020 will be recorded. By joining the session, you agree to be part of the recording.ZOOM MEETING RECORDING LINK